The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.
Nobody really likes to be lectured a lot. And, therefore, if you want to be an effective person, what you don't do is scold the person publicly all the time.
I always had this thing, when I was younger especially, I didn't want to do movies that much. I found they took a lot out of you and they were exhausting for me in a lot of ways.
The ordinary man is an anarchist. He wants to do as he likes. He may want his neighbour to be governed, but he himself doesn't want to be governed. He is mortally afraid of government officials and policemen.
With a woman, a man always wants to let himself go. And it is precisely with a woman that he should never let himself go ... but stick to his innermost belief and meet her just there.