I think the Cowboys are one of only two teams in all of sports that engender love and hate to that extreme. The other is the Yankees. You love the Yankees or you hate the Yankees.
Invincibility is in oneself, and vulnerability is in the opponent. Invincibility is a matter of defense, vulnerability is a matter of attack. Therefore skillful warriors are able to be invincible, but they cannot cause opponents to be vulnerable. That is why it is said that victory is discerned and not manufactured.
One of my favourite contemporary fiction writers is a Texan, Ben Fountain. His extraordinary novel, Billy Lynn's Long Half-Time Walk, all takes place within the half-time show at a Dallas Cowboys football game. No one has better summed up the American appetite for spectacle, the link between sports and politics, and the absolute madness of George W. Bush's Iraq War.
It's the bane of both the news and sports businesses, both electronic and print - 'You heard it here first!' Who cares? That's nothing but a vanity play. If it's not right, it's garbage.