Immortality: A toy which people cry for, And on their knees apply for, Dispute, contend and lie for, And if allowed Would be right proud Eternally to die for.
When somebody makes it very easy for you to do it by saying you don't really have to put up my money, you can lie about your income a little, or we'll give you 100 percent mortgage, you're going to do it, because everybody that's done it has been proven right. You have social tools, and you're going to feel like an idiot if you didn't do it, because the house cost more.
O captain! My Captain! Our fearful trip is done. The ship has weather'd every wrack The prize we sought is won The port is near, the bells I hear The people all exulting While follow eyes, the steady keel The vessel grim and daring But Heart! Heart! Heart! O the bleeding drops of red Where on the deck my captain lies Fallen cold and dead.
The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.
For the Christian there can be no social or political panaceas, no easy escapes from personal responsibility achieved by collectivising guilt or virtue. The true ends of temporal life lie beyond it, and, though the tyrannical State may diminish virtue, the benevolent State cannot procure it.