There is nothing wrong with meditating just to meditate, in the same way that you listen to music just for the music. If you go to concerts to "get culture" or to improve your mind, you will sit there as deaf as a doorpost.
Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
We must bear in mind, then, that there is nothing more difficult and dangerous, or more doubtful of success, than an attempt to introduce a new order of things in any state. For the innovator has for enemies all those who derived advantages from the old order of things, whilst those who expect to be benefited by the new institutions will be but lukewarm defenders.
Never imitate. The mind is an imitator, because imitation is very easy. To be someone is very difficult. To become someone is very easy - all that you need is to be a hypocrite, which is not much of a problem. Deep down you remain the same, but on the surface you go on painting yourself according to some image.
Memento mori - remember death! These are important words. If we kept in mind that we will soon inevitably die, our lives would be completely different. If a person knows that he will die in a half hour, he certainly will not bother doing trivial, stupid, or, especially, bad things during this half hour. Perhaps you have half a century before you die-what makes this any different from a half hour?
Every mind has a new compass, a new direction of its own, differencing its genius and aim from every other mind.--We call this specialty the bias of each individual. And none of us will ever accomplish anything excellent or commanding except when he listens to this whisper which is heard by him alone.