For, besides what has been said, it should be borne in mind that the temper of the multitude is fickle, and that while it is easy to persuade them of a thing, it is hard to fix them in that persuasion
"To be or not to be is" [by William Shakespeare] beyond anything I can comprehend. I understand it on a superficial level, but the depth of it just boggles my mind. I think it's probably the greatest of all speeches ever written.
I do not perceive even one other thing, O monks, that when undeveloped and uncultivated entails such great suffering as the mind. The mind when undeveloped and uncultivated entails great suffering.
The transformation toward eternal life is gradual. The heavy gross energy of body, mind, and spirit must first be purified and uplifted. When the energy ascends... then self mastery can be sought.
Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
INTENTION, n. The mind's sense of the prevalence of one set of influences over another set; an effect whose cause is the imminence, immediate or remote, of the performance of an involuntary act.