Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
Nothing endures, nothing is precise and certain (except the mind of a pedant), perfection is the mere repudiation of that ineluctable marginal inexactitude which is the mysterious inmost quality of Being
The powers of the mind should be concentrated and the mind turned back upon itself; as the darkest places reveal their secrets before the penetrating rays of the sun, so will the concentrated mind penetrate its own innermost secrets.
This moment in which you experience stillness is every moment. Don't let the mind seduce you into the past or future. Stay in the moment, and dare to consider that you can be free now.
But if nothing but soul, or in soul mind, is qualified to count, it is impossible for there to be time unless there is soul, but only that of which time is an attribute, i.e. if change can exist without soul.
I never thought before, that there was a woman in the world who could affect me so much by saying so little. But don't be hard in your construction of me. You don't know what my state of mind towards you is. You don't know how you haunt and bewilder me. You don't know how the cursed carelessness that is over-officious in helping me at every other turning of my life WON'T help me here. You have struck it dead, I think, and I sometimes wish you had struck me dead along with it.