The mind generally takes up various objects, runs into all sorts of things. That is the lower state. There is a higher state of the mind, when it takes up one object and excludes all others.
Mental happiness is more important than physical comfort. Physical comfort comes from the material. But material facilities cannot provide you with peace of mind.
Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
The mind becomes accustomed to things by the habitual sight of them, and neither wonders nor inquires about the reasons for things it sees all the time.
For a poet is an airy thing, winged and holy, and he is not able to make poetry until he becomes inspired and goes out of his mind and his intellect is no longer in him.
Everything is based on mind, is led by mind, is fashioned by mind. If you speak and act with a pure mind, happiness will follow you, as a shadow clings to a form.