The ego is entranced by ... names and ideas... However names and concepts only block your perception of this Great Oneness. Therefore it is wise to ignore them. Those who live inside their egos are continually bewildered.
The fourth (of the four cardinal virtues) is supportiveness: this manifests as service to others without expectation of reward. (Paraphrased: Such service is not a mere conforming to some external rule of behavior, but instead a manifestation of your original nature).
To produce things and to rear them,
To produce, but not to take possession of them,
To act, but not to rely on one's own ability,
To lead them, but not to master them -
This is called profound and secret virtue.
The Master keeps her mind always at one with the Tao; that is what gives her her radiance. The Tao is ungraspable. How can her mind be at one with it? Because she doesn't cling to ideas. The Tao is dark and unfathomable. How can it make her radiant? Because she lets it. Since before time and space were, the Tao is. It is beyond is and is not. How do I know this is true? I look inside myself and see.