Guide them by edicts, keep them in line with punishments, and the common people will stay out of trouble but will have no sense of shame. Guide them by virtue, keep them in line with the rites, and they will, besides having a sense of shame, reform themselves.
The man who in view of gain thinks of righteousness; who in the view of danger is prepared to give up his life; and who does not forget an old agreement however far back it extends - such a man may be reckoned a complete man.
If a man remembers what is right at the sign of profit, is ready to lay down his life in the face of danger, and does not forget sentiments he has repeated all his life when he has been in straitened circumstances for a long time, he may be said to be a complete man.