When a person should be spoken with, and you don't speak with them, you lose them. When a person shouldn't be spoken with and you speak to them, you waste your breath. The wise do not lose people, nor do they waste their breath.
Coarse rice to eat, water to drink, my bended arm for a pillow - therein is happiness. Wealth and rank attained through immoral means are nothing but drifting clouds.
If language is not correct, then what is said is not what is meant; if what is said is not what is meant, then what must be done remains undone; if this remains undone, morals and art will deteriorate; if justice goes astray, the people will stand about in helpless confusion. Hence there must be no arbitrariness in what is said. This matters above everything.
There are 3 elements essential in the matters of the State, Food, Military equipment, and Confidence of the people in the ruler. Of these 3, Military Equipment is the least important, Food being the 2nd important, and Confidence of the people being the MOST important. All men rather die of starvation than in war, but nevertheless all men do die of old age. Lacking in Confidence from the people, a state cannot survive.