If one leads them with administrative measures and uses punishments to make them conform, the people will be evasive, but if one leads them with virtue, they will come up to expectations.
Wealth and rank are what men desire, but unless they be obtained in the right way they may not be possessed. Poverty and obscurity are what men detest; but unless prosperity be brought about in the right way, they are not to be abandoned.
Be sincere and true to your word, serious and careful in your actions; and you will get along even among barbarians, But if you are not sincere and untrustworthy in your speech, frivolous and careless in your actions, how will you get along even among your own neighbors? When stand, see these principles in front of you; in your carriage see them on the yoke. Then you may be sure to get along.
The man who in view of gain thinks of righteousness; who in the view of danger is prepared to give up his life; and who does not forget an old agreement however far back it extends - such a man may be reckoned a complete man.
The higher type of man clings to virtue, the lower type of man clings to material comfort. The higher type of man cherishes justice, the lower type of man cherishes the hope of favors to be received.