Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
Your body does not eliminate poisons by knowing their names. To try to control fear or depression or boredom by calling them names is to resort to superstition of trust in curses and invocations. It is so easy to see why this does not work. Obviously, we try to know, name, and define fear in order to make it “objective,” that is, separate from “I.
It is not permissible to add to one's possesions if these things can only be done at the cost of other men. Such development has only one true name, and that is exploitation.
The whole of heraldry and of chivalry is in courtesy. A man of fine manners shall pronounce your name with all the ornament that titles of nobility could ever add.
If names are not correct, then language is not in accord with the truth of things. If language is not in accord with the truth of things, then affairs cannot be carried out successfully.
Islam is against killing, terrorism, and murder. People who commit these acts in the name of Islam are wrong. And if I had a chance I would do something about it.
By virtue of this science the poet is the Namer, or Language-maker, naming things sometimes after their appearance, sometimes after their essence, and giving to every one its own name and not another's, thereby rejoicing the intellect, which delights in detachment or boundary.
He is haunted by a demon, a demon against which he feels powerless, because in its first manifestation it has no face, no name, nothing; and the words, the poem he makes, are a kind of exorcism of this demon.
If it be aught toward the general good, Set honor in one eye and death i' th' other, And I will look on both indifferently; For let the gods so speed me as I love The name of honor more than I fear death.
The truth, the hope, of any time must be sought in the minorities. Michael Angelo was the conscience of Italy. We grow free with his name, and find it ornamental now, but in his own day his friends were few.