All propaganda must be so popular and on such an intellectual level, that even the most stupid of those towards whom it is directed will understand it. Therefore, the intellectual level of the propaganda must be lower the larger the number of people who are to be influenced by it.
I never said it. Honest. Oh, I said there are maybe 100 billion galaxies and 10 billion trillion stars. It's hard to talk about the Cosmos without using big numbers. I said "billion" many times on the Cosmos television series, which was seen by a great many people. But I never said "billions and billions." For one thing, it's too imprecise. How many billions are "billions and billions"? A few billion? Twenty billion? A hundred billion? "Billions and billions" is pretty vague. When we reconfigured and updated the series, I checked-and sure enough, I never said it.
The theory that can absorb the greatest number of facts, and persist in doing so, generation after generation, through all changes of opinion and detail, is the one that must rule all observation.
A votary of ahimsa cannot subscribe to the utilitarian formula (of the greatest good of the greatest number). He will strive for the greatest good of all and die in the attempt to realize that ideal.
There cannot be a nation of millionaires, and there never has been a nation of Utopian comrades; but there have been any number of nations of tolerably contented peasants.
We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product.
You propound a complicated arithmetical problem: say cubing a number containing four digits. Give me a slate and half an hour's time, and I can produce a wrong answer.
We must believe that "emotion recollected in tranquillity" is an inexact formula. For it is neither emotion, nor recollection, nor without distortion of meaning, tranquillity. It is a concentration, and a new thing resulting from the concentration of a very great number of experiences which to the practical and active person would not seem to be experiences at all; it is a concentration which does not happen consciously or of deliberation. These experiences are not "recollected" and they finally unite in an atmosphere which is "tranquil" only in that it is a passive attending upon the event.
The habit of ubiquitous interventionism, combining pinprick strikes by precision weapons with pious invocations of high principle, would lead us into endless difficulties. Interventions must be limited in number and overwhelming in their impact.
Any man who tries to be good all the time is bound to come to ruin among the great number who are not good. Hence a prince who wants to keep his authority must learn how not to be good, and use that knowledge, or refrain from using it, as necessity requires.
We must believe that "emotion recollected in tranquillity" is an inexact formula. For it is neither emotion, nor recollection, nor without distortion of meaning, tranquillity. It is a concentration, and a new thing resulting from the concentration of a very great number of experiences which to the practical and active person would not seem to be experiences at all; it is a concentration which does not happen consciously or of deliberation. These experiences are not "recollected" and they finally unite in an atmosphere which is "tranquil" only in that it is a passive attending upon the event.
The faculty for remembering is not diminished in proportion to what one has learnt, just as little as the number of moulds in which you cast sand lessens its capacity for being cast in new moulds.