If your mother tells you to do a thing, it is wrong to reply that you won't. It is better and more becoming to intimate that you will do as she bids you, and then afterwards act quietly in the matter according to the dictates of your better judgment.
Lord Polonius: What do you read, my lord? Hamlet: Words, words, words. Lord Polonius: What is the matter, my lord? Hamlet: Between who? Lord Polonius: I mean, the matter that you read, my lord.
A maxim is a conclusion upon observation of matters of fact, and is merely speculative; a "principle" carries knowledge within itself, and is prospective.
Successful entrepreneurship is ultimately a matter of flair. But there is also a fund of practical knowledge to be acquired and, of course, the right legal and financial framework has to be provided for productive enterprise to develop.
I am for the people of the whole nation doing just as they please in all matters which concern the whole nation; for that of each part doing just as they choose in all matters which concern no other part; and for each individual doing just as he chooses in all matters which concern nobody else.