I really do not know, Socrates, how to express what I mean. For somehow or other our arguments, on whatever ground we rest them, seem to turn round and walk away from us.
I passionately believe that's it's not just what you say that counts, it's also how you say it - that the success of your argument critically depends on your manner of presenting it.
As opposed to getting into arguments about, well, these folks have been treated fairly so now we're going to be doing things that, very easily in the minds of a lot Americans feel like, "Now I'm being treated unfairly."