When we read of human beings behaving in certain ways, with the approval of the author, who gives his benediction to this behavior by his attitude towards the result of the behavior arranged by himself, we can be influenced towards behaving in the same way.
Russian forests crash down under the axe, billions of trees are dying, the habitations of animals and birds are laid waste, rivers grow shallow and dry up, marvelous landscapes are disappearing forever.... Man is endowed with creativity in order to multiply that which has been given him; he has not created, but destroyed. There are fewer and fewer forests, rivers are drying up, wildlife has become extinct, the climate is ruined, and the earth is becoming ever poorer and uglier.
No I or individual is better than the team. I've scored no goals just on my own. Every goal I've ever scored has been because of someone else on my team, their excellence, their bravery. And I'm kind of the end product of a collection of a really good vibe, and feeling, and creativity on the field.
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
The spark of a genius exists in the brain of the truly creative man from the hour of his birth. True genius is always inborn and never cultivated, let alone learned.
Every creative act draws on the past whether it pretends to or not. It draws on what it knows. There's no such thing, really, as a creative act in a vacuum.
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.