It is always the young that make the change. You don't get these ideas when you're middle-aged. Young people have daring, creativity, imagination and personal computers. Above all, what you have as young people that's vitally needed to make social change, is impatience. You want it to happen now. There have to be enough people that say, ‘We want it now, in our lifetime.’ This is your moment. This is your opportunity. Be adventurists in the sense of being bold and daring. Be opportunists and seize this opportunity, this moment in history, to go out and save our country. It's your turn now.
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
The theoretical idea ... does not arise apart from and independent of experience; nor can it be derived from experience by a purely logical procedure. It is produced by a creative act. Once a theoretical idea has been acquired, one does well to hold fast to it until it leads to an untenable conclusion.
Every improvement or innovation begins with an idea. But an idea is only a possibility - a small beginning that must be nurtured, developed, engineer, tinkered with, championed, tested, implemented and checked ideas have no value until they are implemented.
The whole difference between construction and creation is exactly this: that a thing constructed can only be loved after it is constructed; but a thing created is loved before it exists.
I want to know whether you are a person devoted to creating or to exchanging in some respect or other: as a creator you belong tothe free, as an exchanger you are their slave and instrument.
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
I have asked a lot of my emotions-one hundred and twenty stories. The price was high, right up with Kipling, because there was one little drop of something, not blood, not a tear, not my seed, but me more intimately than these, in every story, it was the extra I had. Now it has gone and I am just like you now.
It's so important to unclutter the mind. For me, creativity is greatly impeded just by the chatter and visual clutter of life. It's really important to have a space that is really clear for whatever is emerging to come.
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.