I'm delighted about the track's success in the sports world, but the frustrating thing is, I don't think I got rich on it. The labels and publishers did very cheap deals on our songs.
Typically I go in the studio and whatever I'm contemplating that day will wind up being a song. I don't come in with lyrics... I just go in and let it happen.
I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.
I've always felt that the game itself is pretty much a melody and I am there to provide the lyrics. You want the lyrics to match the melody, because if you are composing a song or recording a song, it's cacophonous if they don't match.
Traditionally, with a DJ set, you just go hear DJ that has a good reputation and let the DJ take you somewhere. It was up to the DJ what he wanted to play. Typically in dance music, people didn't know most of the songs a DJ played.
I just find that with music I've always felt a sort of comfort."Paranoid Android" was the saddest song I'd ever heard in my life, but it felt so good - it was like, "Oh, you understand where I'm coming from." I was at a weird age at the time, in a hardcore band that had no melody, no chance of finding any success, and I was just trying to figure out what the hell I was going to do with my life. And that came out and changed my life forever - on an artistic level, and a lyrical level, for sure.
Sentences are not different enough to hold the attention unless they are dramatic. No ingenuity of varying structure will do. All that can save them is the speaking tone of voice somehow entangled in the words and fastened to the page for the ear of the imagination. That is all that can save poetry from sing-song, all that can save prose from itself.
There are a few investment managers, of course, who are very good - though in the short run, it's difficult to determine whether a great record is due to luck or talent. Most advisors, however, are far better at generating high fees than they are at generating high returns. In truth, their core competence is salesmanship. Rather than listen to their siren songs, investors - large and small - should instead read Jack Bogle's The Little Book of Common Sense Investing.
The lyrics are not an important thing to me. In fact, it can be a distraction. If I knew the language enough to know it was a horrible love song with stupid lyrics - like most of the popular songs are today in the English language that I hear - then it would be much more of a turnoff then if it would allow me to interpret it from the expressive capabilities of the vocalizing or of the sound itself, which allows me to create my own meaning for it, which elevates it into a higher piece of work for me.
Of little use, the man you may suppose,
Who says in verse what others say in prose;
Yet let me show a poet's of some weight,
And (though no soldier) useful to the state,
What will a child learn sooner than a song?
What better teach a foreigner the tongue?
What's long or short, each accent where to place
And speak in public with some sort of grace?