It is this simplicity that makes the uneducated more effective than the educated when addressing popular audiences-makes them, as the poets tell us, 'charm the crowd's ears more finely.' Educated men lay down broad general principles; uneducated men argue from common knowledge and draw obvious conclusions.
If you are ready to be intimate, you will encourage the other person also to be intimate. Your unpretentious simplicity will allow the other also to enjoy simplicity, innocence, trust, love, openness.
Being incomprehensible offers unparalleled protection against having nothing to say...but writing with simplicity requires courage, for there is a danger that one will be overlooked, dismissed as simpleminded by those with a tenacious belief that the impassable prose is a hallmark of intelligence.
A theory is the more impressive the greater is the simplicity of its premises, the more different are the kinds of things it relates and the more extended the range of its applicability.