Al Ries Quotes, Business Quotes, Mind Quotes

It's better to be first in the mind than to be first in the marketplace.

5 years ago

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Tags : Al Ries Quotes , Business Quotes , Mind Quotes

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

5 years ago

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Tags : Al Ries Quotes , Two Quotes , Three Quotes

Everyone is interested in what‘s new. Few people are interested in what‘s better.

5 years ago

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If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

5 years ago

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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes

A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

5 years ago

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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes

Advertising is the way great brands get to be great brands.

5 years ago

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Tags : Al Ries Quotes , Way Quotes , Advertising Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

5 years ago

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Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

5 years ago

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Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

5 years ago

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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes

It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place

5 years ago

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Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

5 years ago

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Tags : Al Ries Quotes , Giving Up Quotes , Sacrifice Quotes

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

5 years ago

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Tags : Al Ries Quotes , Names Quotes , Mind Quotes

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

5 years ago

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Tags : Al Ries Quotes , Powerful Quotes , Marketing Quotes

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

5 years ago

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Tags : Al Ries Quotes , Leader Quotes , Important Quotes

Good things happen when you narrow your focus.

5 years ago

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Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

5 years ago

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Tags : Al Ries Quotes , Business Quotes , Want Quotes

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

5 years ago

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The best way to make news is to announce a new category, not a new product.

5 years ago

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To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.

5 years ago

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Tags : Al Ries Quotes , Sacrifice Quotes , Essence Quotes

War and marketing have many similarities.

5 years ago

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Tags : Al Ries Quotes , War Quotes , Marketing Quotes