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Al Ries Quotes
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Al Ries Quotes 39
- Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes
- The most powerful concept in marketing is owning a word in the prospects mind.
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- The Internet is the ultimate in brand-centered buying.
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- A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes
- A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
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- Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
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- Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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- A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Tags : Al Ries Quotes , Cancer Quotes , Light Quotes
- What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
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Tags : Al Ries Quotes , Two Quotes , Three Quotes
- Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.
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Tags : Al Ries Quotes , Successful Quotes , People Quotes
- If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
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- Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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- THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
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- Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
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- The crucial ingredient in the success of any brand is its claim to authenticity.
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- It's better to be first in the mind than to be first in the marketplace.
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- Good things happen when you narrow your focus.
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- Branding is simply a more efficient way to sell things.
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- It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
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Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes
- A brand should strive to own a word in the mind of the consumer.
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