But another thing I know is this — we can’t steer ourselves out of this crisis by heading in the same, disastrous direction. We can’t change direction with a new driver who wants to follow the same old map. And that’s what this election is all about.
The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.