It's the bane of both the news and sports businesses, both electronic and print - 'You heard it here first!' Who cares? That's nothing but a vanity play. If it's not right, it's garbage.
One of my favourite contemporary fiction writers is a Texan, Ben Fountain. His extraordinary novel, Billy Lynn's Long Half-Time Walk, all takes place within the half-time show at a Dallas Cowboys football game. No one has better summed up the American appetite for spectacle, the link between sports and politics, and the absolute madness of George W. Bush's Iraq War.
When you win a race like this the feeling is very, very good. There have been times when I have been flat-out to finish sixth, but you can't see that from the outside. In 1980 I finished three or four times in seventh place. I pushed like mad, yet everyone was gathered around the winner and they were thinking that I was just trundling around. But that's motor racing. So in fact the only thing you can judge in this sport is the long term. You can judge a career or a season, but not one race.
My priority is to turn people - especially kids - on to sports and being active so they don't even have to think about it being good for their health. If people participate for the fun of it, and believe me - it is fun, then fitness programs will be much more successful.