Our German language has a word which in a magnificent way denotes conduct based on this spirit: doing one's duty [Pflichterfüllung]-which means serving the community instead of contenting oneself. We have a word for the basic disposition which underlies conduct of this kind in contrast to egoism and selfishness-idealism. By 'idealism' we mean only the ability of the individual to sacrifice himself for the whole, for his fellow men.
Recognize in this bread what hung on the cross, and in this chalice what flowed from His side... whatever was in many and varied ways announced beforehand in the sacrifices of the Old Testament pertains to this one sacrifice which is revealed in the New Testament.
To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
Let us admit, without bitterness, that the individual has his distinct interests and can, without felony, stipulate for those interests and defend them. The present has its pardonable amount of egotism; momentary life has its claims, and cannot be expected to sacrifice itself incessantly to the future. The generation which is in its turn passing over the earth is not forced to abridge its life for the sake of the generations, its equals after all, whose turn shall come later on.
Words, vows, gifts, tears, and love's full sacrifice, He offers in another's enterprise; But more in Troilus thousand-fold I see Than in the glass of Pandar's praise may be, Yet hold I off.
Nothing is gained except by sacrifice.... Do not degrade it to the level of the brutes.... Make yourselves decent men! ... Be chaste and pure! ... There is no other way. Did Christ find any other way?
The higher nature in man always seeks for something which transcends itself and yet is its deepest truth; which claims all its sacrifice, yet makes this sacrifice its own recompense. This is man's dharma, man's religion, and man's self is the vessel.