To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
My belief is firm in a law of compensation. The true rewards are ever in proportion to the labor and sacrifices made. This is one of the reasons why I feel certain that of all my inventions, the Magnifying Transmitter will prove most important and valuable to future generations. I am prompted to this prediction not so much by thoughts of the commercial and industrial revolution which it will surely bring about, but of the humanitarian consequences of the many achievements it makes possible. Considerations of mere utility weigh little in the balance against the higher benefits of civilization.
Truth is no harlot who throws her arms round the neck of him who does not desire her; on the contrary, she is so coy a beauty that even the man who sacrifices everything to her can still not be certain of her favors.
It was better walk with dignity than ride in shame. A lot of people in Cincinnati are saying, "Rather than have the continual problems of police brutality and economic disparity, I'm willing to make some sacrifices." And I think that they ought to be respected for doing that.
I worship God as Truth only. I have not yet found Him, but I am seeking after Him. I am prepared to sacrifice the things dearest to me in pursuit of this quest. Even if the sacrifice demanded my very life, I hope I may be prepared to give it.
How do we in the African American community build a culture in which we are saying to our kids, "Here's what it takes to succeed. Here's the sacrifices you need to make to be able to get ahead. Here's how we support each other. Here's how we look out for each other."
The consequences of war are dire, the sacrifices immeasurable. We may have occasion in our lifetime to once again rise up in defense of our freedom, and pay the wages of war. But we ought not we will not travel down that hellish path blindly.
Then from the world all spirituality will be extinct, all moral perfection will be extinct, all sweet-souled sympathy for religion will be extinct, all ideality will be extinct; and in its place will reign the duality of lust and luxury as the male and female deities, with money as its priest, fraud, force, and competition its ceremonies, and the human soul its sacrifice. Such a thing can never be.
The higher nature in man always seeks for something which transcends itself and yet is its deepest truth; which claims all its sacrifice, yet makes this sacrifice its own recompense. This is man's dharma, man's religion, and man's self is the vessel.
He who strays from the customary becomes a sacrifice to the extraordinary; he who keeps to the customary becomes its slave. He iscondemned to perish in either case.
Now he realized the truth: that sacrifice was no purchase of freedom. It was like a great elective office, it was like an inheritance of power - to certain people at certain times an essential luxury, carrying with it not a guarantee but a responsibility, not a security but an infinite risk. Its very momentum might drag him down to ruin - the passing of the emotional wave that made it possible might leave the one who made it high and dry forever on an island of despair...Sacrifice by its very nature was arrogant and impersonal; sacrifice should be eternally supercilious.
There's racism and sexism and ageism and all sorts of idiocies. But bad news is not news. We've had bad news as a species for a long time. We've had slavery and human sacrifice and the holocaust and brutalities of such measure.
Most men appear to think that the art of despotic government is statesmanship, and what men affirm to be unjust and inexpedient in their own case they are not ashamed of practicing towards others; they demand just rule for themselves, but where other men are concerned they care nothing about it. Such behavior is irrational; unless the one party is, and the other is not, born to serve, in which case men have a right to command, not indeed all their fellows, but only those who are intended to be subjects; just as we ought not to hunt mankind, whether for food or sacrifice . .