Richelieu was a great statesman, and like all great statesman, he was a very ruthless man. He's not cruel. He just does what he has to do. And in his own mind, he's absolutely right.
NOT to my contemporaries, not to my compatriots but to mankind I commit my now completed work in the confidence that it will not be without value for them, even if this should be late recognised, as is commonly the lot of what is good. For it cannot have been for the passing generation, engrossed with the delusion of the moment, that my mind, almost against my will, has uninterruptedly stuck to its work through the course of a long life. preface to the second edition of "the world as will and representation
Live for an ideal, and that one ideal alone. Let it be so great, so strong, that there may be nothing else left in the mind; no place for anything else, no time for anything else.
We don’t need more money, we don’t need greater success or fame, we don’t need the perfect body or even the perfect mate-right now, at this very moment, we have a mind, which is all the basic equipment we need to achieve complete happiness.
Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
There's scarce a point whereon mankind agree - So well as in their boast of killing me; I boast of nothing, but when I've a mind - I think I can be even with mankind