My mind is a chest of drawers. When I wish to deal with a subject, I shut all the drawers but the one in which the subject is to be found. When I am wearied, I shut all the drawers and go to sleep.
From the viewpoint of absolute truth, what we feel and experience in our ordinary daily life is all delusion. Of all the various delusions, the sense of discrimination between oneself and others is the worst form, as it creates nothing but unpleasantness for both sides. If we can realize and meditate on ultimate truth, it will cleanse our impurities of mind and thus eradicate the sense of discrimination. This will help to create true love for one another. The search for ultimate truth is, therefore, vitally important.
It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
As opposed to getting into arguments about, well, these folks have been treated fairly so now we're going to be doing things that, very easily in the minds of a lot Americans feel like, "Now I'm being treated unfairly."