The danger of crippling thought, the danger of obstructing the formation of the public mind by specially suppressing ... representations is far greater than any real danger that there is from such representations.
I'm sure you have a theme: the theme of your life. You can embellish it or desecrate it, but it's your theme, and as long as you follow it, you will experience harmony and peace of mind.
There is no ideal in observation. When you have an ideal, you cease to observe, you are then merely approximating the present to the idea, and therefore there is duality, conflict, and all the rest of it. The mind has to be in the state when it can see, observe. The experience of the observation is really an astonishing state. In that there is no duality. The mind is simply - aware.
Beware of the anger of the body. Master the body. Let it serve truth. Beware of the anger of the mouth. Master your words. Let them serve truth. Beware of the anger of the mind. Master your thoughts. Let them serve truth.
Now, occultism is not like mystic faculty, and it very seldom works in harmony either with business aptitude in the things of ordinary life or with a knowledge of the canons of evidence in its own sphere.
Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.