The art of leadership . . . consists in consolidating the attention of the people against a single adversary and taking care that nothing will split up that attention. . . . The leader of genius must have the ability to make different opponents appear as if they belong to one category.
PHYSIOGNOMY, n. The art of determining the character of another by the resemblances and differences between his face and our own, which is the standard of excellence.
All art is in the last analysis an endeavor to condense as out of the flying vapor of the world an image of human perfection, and for its own and not for the art's sake.
Should one ask: 'how do I cope with a well-ordered enemy host about to attack me?' I reply: seize something he cherishes and he will conform to your desires.
Theater, art, literature, cinema, press, posters, and window displays must be cleansed of all manifestations of our rotting world and placed in the service of a moral, political, and cultural idea.
Violence must be inflicted once for all; people will then forget what it tastes like and so be less resentful. Benefits must be conferred gradually; and in that way they will taste better.
A prince, therefore, must not mind incurring the charge of cruelty for the purpose of keeping his subjects united and confident; for, with a very few examples, he will be more merciful than those who, from excess of tenderness, allow disorders to arise, from whence spring murders and rapine; for these as a rule injure the whole community, while the executions carried out by the prince injure only one individual. And of all princes, it is impossible for a new prince to escape the name of cruel, new states being always full of dangers.