The fact is that the intrinsic worth of the book, play or whatever the author is trying to sell is the least, last factor in the the whole transaction.
Good Lord, what is man! for as simple he looks, Do but try to develop his books and his crooks, With his depths and his shallows, his good and his evil, All in all, he's a problem must puzzle the devil.
I've written a book that hopefully will give people a sense of what [presidency] was like. I hope my friends read it and say, "Now I understand." I hope my detractors read it and say, "Well, I better understand."
In my opinion what distinguishes the Bible from the other books is its sense of time. Its first concern is to establish a calendar. Then it traces a genealogy. It imposes rhythms, it orders, it operates, it does not abandon the earth where its destiny must be fulfilled and whose own destiny must be fulfilled by it. Its history will be that of men and not of idle gods. The whole spirit must become incarnate and explore the possible.
The aphorism, the apothegm, in which I am the first among the Germans to be a master, are the forms of “eternity”; it is my ambition to say in ten sentences what everyone else says in a book — what everyone else does not say in a book.
So shaken as we are, so wan with care,
Find we a time for frighted peace to pant
And breathe short-winded accents of new broils
To be commenced in stronds afar remote.
Laziness and cowardice explain why so many men. . . remain under a life-long tutelage and why it is so easy for some men to set themselves up as the guardians of all the rest. . . If I have a book which understands for me, a pastor who has a conscience for me, a doctor who decides my diet, I need not trouble myself. If I am willing to pay, I need not think. Others will do it for me.
I maintain that any writer of a book is fully authorised in attaching any meaning he likes to a word or phrase he intends to use. If I find an author saying, at the beginning of his book, "Let it be understood that by the word 'black' I shall always mean 'white,' and by the word 'white' I shall always mean 'black,'" I meekly accept his ruling, however injudicious I think it.
But, if we explore the literature of Heroism, we shall quickly come to Plutarch, who is its Doctor and historian. To him we owe the Brasidas, the Dion, the Epaminodas, the Scipio of old, and I must think we are more deeply indebted to him than to all the ancient writers. Each of his "Lives" is a refutation to the despondency and cowardice of our religious and political theorists. A wild courage, a Stoicism not of the schools, but of the blood, shines in every anecdote, and had given that book immense fame.
Culture is everything. Culture is the way we dress, the way we carry our heads, the way we walk, the way we tie our ties - it is not only the fact of writing books or building houses.