The only thing that ever really frightened me during the war was the U-Boat peril...It did not take the form of flaring battles and glittering achievements, it manifested itself through statistics, diagrams, and curves unknown to the nation, incomprehensible to the public.
Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.
How fortunate it was for the world that when these great trials came upon it there was a generation that terror could not conquer and brutal violence could not enslave.
You see these dictators on their pedestals, surrounded by the bayonets of their soldiers and the truncheons of their police ... yet in their hearts there is unspoken fear. They are afraid of words and thoughts: words spoken abroad, thoughts stirring at home -- all the more powerful because forbidden -- terrify them. A little mouse of thought appears in the room, and even the mightiest potentates are thrown into panic.
To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.
We should lay aside every hindrance and endeavour by uniting the whole force and spirit of our people to raise again a great British nation standing up before all the world; for such a nation, rising in its ancient vigour, can even at this hour save civilization.
If you cannot read all your books...fondle them---peer into them, let them fall open where they will, read from the first sentence that arrests the eye, set them back on the shelves with your own hands, arrange them on your own plan so that you at least know where they are. Let them be your friends; let them, at any rate, be your acquaintances.
If I had my way, I would write the word 'insure' over every door of every cottage and upon the blotting pad of every public man, because I am convinced that, for sacrifice that are conceivably small, families can be secured against catastrophes which otherwise would smash them forever.