Go to the people. Learn from them. Live with them. Start with what they know. Build with what they have. The best of leaders when the job is done, when the task is accomplished, the people will say we have done it ourselves.
Some help others in order to receive blessings and admiration. This is simply meaningless. Some cultivate themselves in part to serve others, in part to serve their own pride. They will understand, at best, half of the truth. But those who improve themselves for the sake of the world - to these, the whole truth of the universe will be revealed.
People in their handlings of affairs often fail when they are about to succeed. If one remains as careful at the end as he was at the beginning, there will be no failure.
The Tao is infinite, eternal. Why is it eternal? It was never born; thus it can never die. Why is it infinite? It has no desires for itself; thus it is present for all beings. The Master stays behind; that is why she is ahead. She is detached from all things; that is why she is one with them. Because she has let go of herself, she is perfectly fulfilled.
If a great country yields to a small country, it will conquer the small country. If a small country yields to a great country, it will be conquered by the great country.