When good thing are accomplished, it does not claim (or name) them. This is Te, which is close in meaning to power or virtue. It is something within a person, and it is enhanced by following the Tao, or 'that from which nothing can deviate'.
Be humble and you will remain entire. The sages do not display themselves, therefore they shine. They do not approve themselves, therefore they are noted. They do not praise themselves, therefore they have merit. They do not glory in themselves, therefore they excel.
Why is the sea king of a hundred streams? Because it lies below them... If the sage would guide the people, he must serve with humility. If he would lead them, he must follow behind. In this way when the sage rules, the people will not feel oppressed.
The wicked leader is he who the people despise. The good leader is he who the people revere. The great leader is he who the people say, 'We did it ourselves.'
People aren't against you; they are for themselves. The most dangerous risk of all - the risk of spending your life not doing what you want on the bet you can buy yourself the freedom to do it later. He who conquers others is strong, he who conquers himself is mighty.