The higher type of man clings to virtue, the lower type of man clings to material comfort. The higher type of man cherishes justice, the lower type of man cherishes the hope of favors to be received.
Friendship with the upright, with the truthful and with the well informed is beneficial. Friendship with those who flatter, with those who are meek and who compromise with principles, and with those who talk cleverly is harmful.
If the people are governed by laws and punishment is used to maintain order, they will try to avoid the punishment but have no sense of shame. If they are governed by virtue and rules of propriety are used to maintain order, they will have a sense of shame and will become good as well.
What you dislike in your superiors, avoid doing to your inferiors. What you dislike in your inferiors, avoid doing when working for your superiors. What you hate in those who are in front of you, do not do to those behind you.
Let the states of equilibrium and harmony exist in perfection, and a happy order will prevail throughout heaven and earth, and all things will be nourished and flourish.
Guide them by edicts, keep them in line with punishments, and the common people will stay out of trouble but will have no sense of shame. Guide them by virtue, keep them in line with the rites, and they will, besides having a sense of shame, reform themselves.