Guide them by edicts, keep them in line with punishments, and the common people will stay out of trouble but will have no sense of shame. Guide them by virtue, keep them in line with the rites, and they will, besides having a sense of shame, reform themselves.
If the people be led by laws, and uniformity sought to be given them by punishments, they will try to avoid the punishment, but have no sense of shame.
The Master said, "Wealth and honor are things that all people desire, and yet unless they are acquired in the proper way I will not abide them. Poverty and disgrace are things that all people hate, and yet unless they are avoided in the proper way I will not despise them. If the gentleman abandons ren, how can he be worthy of that name? The gentleman does not violate ren even for the amount of time required to eat a meal. Even in times of urgency or distress, he does not depart from it."