When a man is guided by the principles of reciprocity and consciousness, he is not far from the moral law. Whatever you don't wish for yourself don't do unto others.
Lead the people with administrative injunctions and put them in their place with penal law, and they will avoid punishments but will be without a sense of shame. Lead them with excellence and put them in their place through roles and ritual practices, and in addition to developing a sense of shame, they will order themselves harmoniously
Tzu Chang asked Confucius about jen. Confucius said, "If you can practice these five things with all the people, you can be called jen." Tzu Chang asked what they were. Confucius said, "Courtesy, generosity, honesty, persistence, and kindness. If you are courteous, you will not be disrespected; if you are generous, you will gain everything. If you are honest, people will rely on you. If you are persistent you will get results. If you are kind, you can employ people.