After landing his invasion forces on the shores of some country, the sixteenth-century Spanish conquistador Hernan Cortes would immediately burn his own boats. He was sending his army a message: "We can't turn back. Either we succeed here or we die here." Excuses were not an option.
In golf, the player, coach and official are rolled into one, and they overlap completely. Golf really is the best microcosm of life - or at least the way life should be.
You can't motivate a group of people or a Team. You have to motivate people individually, and that motivation has to be in an environment in which that person has a goal - something they want to accomplish in their lives.