Our chief usefulness to humanity rests on our combining power with high purpose. Power undirected by high purpose spells calamity, and high purpose by itself is utterly useless if the power to put it into effect is lacking.
If a man, before he passed from one stage to another, could know his future life in full detail, he would have nothing to live for. It is the same with the life of humanity. If it had a programme of the life which awaited it before entering a new stage, it would be the surest sign that it was not living, nor advancing, but simply rotating in the same place.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
Man is the will, and woman the sentiment. In this ship of humanity, Will is the rudder, and Sentiment the sail; when woman affects to steer, the rudder is only a masked sail.