It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our own necessities but of their advantages. Nobody but a beggar chooses to depend chiefly upon the benevolence of his fellow citizens.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
Love as a concrete foundation for an authentically functional civilization requires the around-the-clock labors of forgiveness. Without it, Love fails, Friendship fails, Intelligence fails, Humanity: fails.
Stay close to those who are not afraid to be vulnerable, because they have confidence in themselves and know that, at some point in our lives, we all stumble; they do not interpret this as a sign of weakness, but of humanity.
Avoid those who talk a great deal before acting, those who never take a step without being quite sure that it will bring them respect.
Man is the will, and woman the sentiment. In this ship of humanity, Will is the rudder, and Sentiment the sail; when woman affects to steer, the rudder is only a masked sail.