You don't need to be an expert in order to achieve satisfactory investment returns. But if you aren't, you must recognize your limitations and follow a course certain to work reasonably well. Keep things simple and don't swing for the fences.
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
Zen is really extraordinarily simple as long as one doesn't try to be cute about it or beat around the bush! Zen is simply the sensation and the clear understanding ... that there is behind the multiplicity of events and creatures in this universe simply one energy -- and it appears as you, and everything is it. The practice of Zen is to understand that one energy so as to "feel it in your bones.
The word "Verse" is used here as the term most convenient for expressing, and without pedantry, all that is involved in the consideration of rhythm, rhyme, meter, and versification... the subject is exceedingly simple; one tenth of it, possibly may be called ethical; nine tenths, however, appertains to the mathematics.
When you start, the world of publishing seems like a great cathedral citadel of talent, resisting attempts to let you inside. It isn't like that at all. It may be more difficult now, and take longer than when I started to write, but there's a great, empty warehouse out there looking for simple talent.
Twice Flush had done his utmost to kill his enemy; twice he had failed. And why had he failed, he asked himself? Because he loved Miss Barrett. Looking up at her from under his eyebrows as she lay, severe and silent on the sofa, he knew that he must love her for ever. Things are not simple but complex. If he bit Mr. Browning he bit her too. Hatred is not hatred; hatred is also love.
But Paris was a very old city and we were young and nothing was simple there, not even poverty, nor sudden money, nor the moonlight, nor right and wrong nor the breathing of someone who lay beside you in the moonlight.
Most contemporary novels are not really "written." They obtain what reality they have largely from an accurate rendering of the noises that human beings currently make in their daily simple needs of communication; and what part of a novel is not composed of these noises consists of a prose which is no more alive than that of a competent newspaper writer or government official. A prose that is altogether alive demands something of the reader that the ordinary novel-reader is not prepared to give.
The supreme goal of all theory is to make the irreducible basic elements as simple and as few as possible without having to surrender the adequate representation of a simple datum of experience.
I know that with consecration on the part of believers, separation from the world, disentanglement from enslaving sins, and a mighty baptism of the Holy Spirit, the church would become a conquering power in the world, not by its constructed theology, not by its Sabbath services, not by its arguments to convince the intellect, but by its simple story of Jesus' love, by the Cross, the Cross--God's hammer, God's fire.