I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.
The machines that are first invented to perform any particular movement are always the most complex, and succeeding artists generally discover that, with fewer wheels, with fewer principles of motion, than had originally been employed, the same effects may be more easily produced. The first systems, in the same manner, are always the most complex.
This is the fundamental idea of culture, insofar as it sets but one task for each of us: to further the production of the philosopher, of the artist, and of the saint within us and outside us, and thereby to work at the consummation of nature.
Some artists leave remarkable things which, a 100 years later, don't work at all. I have left my mark; my work is hung in museums, but maybe one day the Tate Gallery or the other museums will banish me to the cellar... you never know.
Archimedes was my ideal. I admired the works of artists, but to my mind, they were only shadows and semblances. The inventor, I thought, gives to the world creations which are palpable, which live and work.
Give me the artist who breathes it like a native, and goes about his work in it as quietly as a common man goes about his ordinary business. Mozart did so; and that is why I like him. Even if I did not, I should pretend to; for a taste in his music is a mark of caste among musicians, and should be worn, like a tall hat, by the amateur who wishes to pass for a true Brahmin.
In intercourse with scholars and artists one readily makes mistakes of opposite kinds: in a remarkable scholar one not infrequently finds a mediocre man; and often, even in a mediocre artist, one finds a very remarkable man.
You have, let us say, a promising politician, a rising artist that you wish to destroy. Dagger or bomb are archaic, clumsy and unreliable - but teach him, inoculate him with chess.
In a genre where most of the artists are one-hit wonders, I've been able to hang around longer than most "serious" acts. I pride myself in being a very talented leech.