To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
To be whole, nonfragmented in action, in life, in every kind of relationship, that is the very essence of sanity. Sanity means to be whole, healthy and holy.
Now understand me well. It is provided in the essence of things that from any fruition of success, no matter what, shall come forth something to make a greater struggle necessary.
The soul is the cause or source of the living body. The terms cause and source have many senses. But the soul is the cause of its body alike in all three senses which we explicitly recognize. It is (a) the source or origin of movement, it is (b) the end, it is (c) the essence of the whole living body.
Seest thou how pale the sated guest rises from supper, where the appetite is puzzled with varieties? The body, too, burdened with I yesterday's excess, weighs down the soul, and fixes to the earth this particle of the divine essence.
We are all basically the same human beings, who seek happiness and try to avoid suffering. Everybody is my peer group. Your feeling "I am of no value" is wrong. Absolutely wrong.
Metaphysics is universal and is exclusively concerned with primary substance. ... And here we will have the science to study that which is, both in its essence and in the properties which it has.
If life — the craving for which is the very essence of our being — were possessed of any positive intrinsic value, there would be no such thing as boredom at all: mere existence would satisfy us in itself, and we should want for nothing.
Only those of tranquil minds, and none else, can attain abiding joy, by realizing within their souls the Being who manifests one essence in a multiplicity of forms.
We laugh at the efforts of the musk deer to find the source of the scent which comes from itself and despair at our efforts to find the peace which is our essence.
By virtue of this science the poet is the Namer, or Language-maker, naming things sometimes after their appearance, sometimes after their essence, and giving to every one its own name and not another's, thereby rejoicing the intellect, which delights in detachment or boundary.
The essence of all pantheism, evolutionism, and modern cosmic religion is really this proposition: that nature is our mother. Unfortunately, if you regard Nature as a mother, you discover she is a step-mother.
I learned ... that one can never go back, that one should not ever try to go back - that the essence of life is going forward. Life is really a one way street, isn't it?