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Al Ries Quotes
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Al Ries Quotes 39
- What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
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Tags : Al Ries Quotes , Two Quotes , Three Quotes
- A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.
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- Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
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- A brand should strive to own a word in the mind of the consumer.
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- The crucial ingredient in the success of any brand is its claim to authenticity.
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- The next generation product almost never comes from the previous generation.
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- It's better to be first in the mind than to be first in the marketplace.
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- The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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- THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
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- A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
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- The most powerful concept in marketing is owning a word in the prospects mind.
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- If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
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- Everyone is interested in what‘s new. Few people are interested in what‘s better.
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- Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
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- Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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- What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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- War and marketing have many similarities.
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- The best way to make news is to announce a new category, not a new product.
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- The Internet is the ultimate in brand-centered buying.
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- A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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