Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
And it did for one wild moment cross my mind that, perhaps, those might not be the very best judges of the relation of religion to happiness who, by their own account, had neither one nor the other.
Adam and Eve entered the world naked and unashamed - naked and pure-minded. And no descendant of theirs has ever entered it otherwise. All have entered it naked, unashamed, and clean in mind. They entered it modest. They had to acquire immodesty in the soiled mind, there was no other way to get it. ... The convention mis-called "modesty" has no standard, and cannot have one, because it is opposed to nature and reason and is therefore an artificiality and subject to anyone's whim - anyone's diseased caprice.
What Artistic and Scientific Experience Have in Common - Where the world ceases to be the scene of our personal hopes and wishes, where we face it as free beings admiring, asking, and observing, there we enter the realm of Art and Science. If what is seen and experienced is portrayed in the language of logic, we are engaged in science. If it is communicated through forms whose connections are not accessible to the conscious mind but are recognized intuitively as meaninful, then we are engaged in art. Common to both is the loving devotion to that which transcends personal concerns and volition.
Memento mori - remember death! These are important words. If we kept in mind that we will soon inevitably die, our lives would be completely different. If a person knows that he will die in a half hour, he certainly will not bother doing trivial, stupid, or, especially, bad things during this half hour. Perhaps you have half a century before you die-what makes this any different from a half hour?
When your mind doesn't stir inside, the world doesn't arise outside. When the world and the mind are both transparent, this is true vision. And such understanding is true understanding.
When the contemplative mind is a French mind, it is content, for the most part, to contemplate France. When the contemplative mind is an English mind, it is liable to be seized at any moment by an importunate desire to contemplate Morocco or Labrador.