The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.
I was sitting in a chair in the patent office at Bern when all of a sudden a thought occurred to me: "If a person falls freely he will not feel his own weight." I was startled. This simple thought made a deep impression on me. It impelled me toward a theory of gravitation.
As I pass through my incarnations in every age and race, I make my proper prostrations to the Gods of the Market-Place. Peering through reverent fingers I watch them flourish and fall, And the Gods of the Copybook Headings, I notice, outlast them all.
I am always talking about the human condition and about American society in particular: what it is like to be human, what makes us weep, what makes us fall and stumble and somehow rise and go on from darkness into darkness and that darkness carpeted.
In the deserted harbour there is yet water that laps against the quays. In the dark and silent forest, there is a leaf that falls. Behind the polished panelling the white ant eats away the wood. Nothing is ever quiet, except for fools
Thus I began my systematic though half-bewildered tour of Innsmouth's narrow, shadow-blighted ways. Crossing the bridge and turning toward the roar of the lower falls, I passed close to the Marsh refinery, which seemed to be oddly free from the noise of industry. The building stood on the steep river bluff near a bridge and an open confluence of streets which I took to be the earliest civic center, displaced after the Revolution by the present Town Square.
Other sound than the owl's voice there was none, save the falling of a fountain into its stone basin; for, it was one of those dark nights that hold their breath by the hour together, and then heave a long low sigh, and hold their breath again.
There in seclusion and remote from men The wizard hand lies cold, Which at its topmost speed let fall the pen, And left the tale half told. Ah! who shall lift that wand of magic power, And the lost clew regain? The unfinished window in Aladdin's tower Unfinished must remain!
The yellow fog that rubs its back upon the window-panes The yellow smoke that rubs its muzzle on the window-panes Licked its tongue into the corners of the evening Lingered upon the pools that stand in drains Let fall upon its back the soot that falls from chimneys Slipped by the terrace, made a sudden leap And seeing that it was a soft October night Curled once about the house, and fell asleep
The element of the unexpected and the unforeseeable is what gives some of its relish to life and saves us from falling into the mechanical thralldom of the logicians.
A bath in Ganges undoubtedly absolves one of all sins; but what does that avail? They say that the sins perch on trees along the banks of the Ganges. No sooner does the man come back from the holy waters that the old sins jump on his shoulders from the trees. The same old sins take possession of him again. He is hardly out of the waters before they fall upon him.