You can't motivate a group of people or a Team. You have to motivate people individually, and that motivation has to be in an environment in which that person has a goal - something they want to accomplish in their lives.
In golf, the player, coach and official are rolled into one, and they overlap completely. Golf really is the best microcosm of life - or at least the way life should be.
I follow three rules: Do the right thing, do the best you can, and always show people you care. You’ve got to make a sincere attempt to have the right goals to begin with, then go after them with appropriate effort, and remember that you can’t really achieve anything great without the help of others.
My first assistant-coaching job in football was at William & Mary in 1961. The pay wasn't much, so to get $300 more per year, I agreed to coach the golf team. I didn't even know how to keep score, and really, my main job was not to wreck the van on the way to tournaments.
Had I been a great athlete, I'm not sure I would have even gone into coaching. I may have turned out feeling that my life ended when my athletic career ended, as happens so many times with various athletes.
If you want to get a deal, negotiate with the teams yourself. Say, "I want this much, and no less, but I'll show up to camp on time." It doesn't seem that hard to me.
When I work a game as an analyst, all I do is look at the game like a coach. Why was something successful? What makes it work? I just try to use my expertise and whatever insight I have to the game.