You can't motivate a group of people or a Team. You have to motivate people individually, and that motivation has to be in an environment in which that person has a goal - something they want to accomplish in their lives.
In golf, the player, coach and official are rolled into one, and they overlap completely. Golf really is the best microcosm of life - or at least the way life should be.
You always have to prepare for the obstacles that are going to come. Consequently, when they do come, it doesn't affect you mentally near as much as when you're unprepared for them.
After landing his invasion forces on the shores of some country, the sixteenth-century Spanish conquistador Hernan Cortes would immediately burn his own boats. He was sending his army a message: "We can't turn back. Either we succeed here or we die here." Excuses were not an option.
Had I been a great athlete, I'm not sure I would have even gone into coaching. I may have turned out feeling that my life ended when my athletic career ended, as happens so many times with various athletes.