This is all thousands of years old. It's the same the world over. Anyone who has ever walked upright has loved beer, celebrated over it, told talks over it, hatched plots over it, courted over it. It's what we do as a species. It's what makes us human. We brew.
Give an Irishman lager for a month and he's a dead man. An Irishman's stomach is lined with copper, and the beer corrodes it. But whiskey polishes the copper and is the saving of him.
If in 1989 I said, 'I have an idea: Bottle water and sell it. And charge more than a beer,' they would have chased me around with a giant butterfly net. The same with paying to watch a television station.
IAGO: She that was ever fair and never proud, Had tongue at will and yet was never loud, Never lack'd gold and yet went never gay, Fled from her wish and yet said 'Now I may,' She that being anger'd, her revenge being nigh, Bade her wrong stay and her displeasure fly, She that in wisdom never was so frail To change the cod's head for the salmon's tail; She that could think and ne'er disclose her mind, See suitors following and not look behind, She was a wight, if ever such wight were,-- DESDEMONA: To do what? IAGO: To suckle fools and chronicle small beer.
Is there a parson much bemused in beer, a maudlin poetess, a rhyming peer, a clerk foredoom'd his father's soul to cross, who pens a stanza when he should engross?