This is all thousands of years old. It's the same the world over. Anyone who has ever walked upright has loved beer, celebrated over it, told talks over it, hatched plots over it, courted over it. It's what we do as a species. It's what makes us human. We brew.
My rule of life prescribed as an absolutely sacred rite smoking cigars and also the drinking of alcohol before, after and if need be during all meals and in the intervals between them.