It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
It was my duty to have loved the highest; It surely was my profit had I known: It would have been my pleasure had I seen. We needs must love the highest when we see it, Not Lancelot, nor another.
You can do pretty much anything you want in this world, and it's not all that difficult - you just have to ignore the people who tell you that you need to go this way, and it's the only way.
And if, to be sure, sometimes you need to conceal a fact with words, do it in such a way that it does not become known, or, if it does become known, that you have a ready and quick defense.