(Because) the notion of absolute truth is difficult to sustain outside the context of religion, ethical conduct is not something we engage in because it is somehow right in itself but because, like ourselves, all others desire to be happy and to avoid suffering. Given that this is a natural disposition, shared by all, it follows that each individual has a right to pursue this goal. Accordingly, I suggest that one of the things which determines whether an act is ethical or not is its effect on others' experience or expectation of happiness.
My parents were my first bosses - they gave me my moral compass, goals, and first recognition. My dad worked 25 years for Rolls Royce in England. He taught me the value of working someplace where you can make a difference - not chasing money but doing work that you found purposeful.
I demand pretty aggressive goal setting and a commitment to measured progress towards those goals because I don't like surprises. I don't even like good surprises.
When a planner speaks of implementing goals rationally, he implies that it is possible to demonstrate logically and experimentally the relationship between the proposed means and the ends they are intended to further.
Do not wish for quick results, nor look for small advantages. If you seek quick results, you will not reach the ultimate goal. If you are led astray by small advantages, you will never accomplish great things.
Many people and companies only have one goal: money, money, and more money. Greed is ok when you let others profit from it, but greed for oneself is bad, it makes you ill.