I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.
Basically, I didn't want to sing anything for the sake of singing it. There were some songs where I really wailed, but because it's such an intimate space anything I chose to sing simply to make sound was going to come off an inauthentic. So I was really happy with where it landed - every song I sang, I loved for one reason or another. I didn't have to worry about selling a song.
Sport is the bloom and glow of a perfect health. The great will not condescend to take anything seriously; all must be as gay as the song of a canary, though it were the building of cities, or the eradication of old and foolish churches and nations, which have cumbered the earth long thousands of years.
And in despair I bowed my head; "There is no peace on earth," I said; "For hate is strong, And mocks the song Of peace on earth, good-will to men!" Then pealed the bells more loud and deep: "God is not dead, nor doth he sleep! The Wrong shall fail, the Right prevail, With peace on earth, good-will to men!
Then, at the last and only couplet fraught With some unmeaning thing they call a thought, A needless Alexandrine ends the song, That, like a wounded snake, drags its slow length along.
I would say a great song [is where] you like everything in the song. The lyrics move you, the beat makes you want to dance and you feel invincible when you listen to that song. A good song I think you can listen to but you get tired of it really fast.
Usually, there's a story I've told that leads up to why I'm singing the song. The whole concept of the show was about being authentic and connecting with these songs. The best way to do that was in a room with an audience and for people to listen to that.
Truth is, you make albums, and some of those songs are hits, and some of the greatest hits albums have songs that weren't hits. You have a career, the reason why we're still around 10 years is that we do have successful songs.
It's very cool for me to be able to get in an airplane and fly for fourteen hours and show up in a place I never thought I'd ever be and have kids in the same room singing these songs I'd written so far away. To me, that's so surreal.