'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style.
Beloved, gaze in thine own heart, The holy tree is growing there; From joy the holy branches start, And all the trembling flowers they bear. The changing colours of its fruit Have dowered the stars with metry light; The surety of its hidden root Has planted quiet in the night; The shaking of its leafy head Has given the waves their melody, And made my lips and music wed, Murmuring a wizard song for thee.
I think the most important thing about dance music is the connection. If you put 80,000 people together, no one knows each other, and once the music starts, everyone loves each other. That doesn't happen with a lot of genres. If you go to a hip-hop club, it's not like when one songs comes on that everyone suddenly loves each other.
Who is the best rapper ever? I'll probably have to say Eminem. I would definitely say Eminem. He came from a whole another culture, literally. Mastered it, outsold everybody and he did every kind of record imaginable. He could take any topic and make a song out of it. I haven't seen any artist do that yet.
[Scottish songs] are, I own, frequently wild, & unreduceable to the more modern rules; but on that very eccentricity, perhaps, depends a great part of their effect.
I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.
I shot an arrow into the air, It fell to earth, I knew not where; For, so swiftly it flew, the sight Could not follow it in its flight. I breathed a song into the air, It fell to earth, I knew not where; For who has sight so keen and strong, That it can follow the flight of song? Long, long afterward, in an oak I found the arrow, still unbroke; And the song, from beginning to end, I found again in the heart of a friend.
Most of the songs are, in a roundabout way, actually addressed to myself, there's a certain aspect of the songs that's very confessional, very unadulterated...It was a very unfettered, spiritual experience.