To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
Live life like its the last breath you take for that breath is the whole essence of living, the little things in life are what connects us to all the big things we live for
The essence of humor is that it should be unexpected, that it should embody an element of surprise, that it should startle us out of that reasonable gravity which, after all, must be our habitual frame of mind.
Metaphysics is universal and is exclusively concerned with primary substance. ... And here we will have the science to study that which is, both in its essence and in the properties which it has.
Just as the grammarian makes one study grammar,
A Buddha teaches according to the tolerance of his students;
Some he urges to refrain from sins, others to do good,
Some to rely on dualism, other on non-dualism;
And to some he teaches the profound,
The terrifying, the practice of enlightenment,
Whose essence is emptiness that is compassion
I really don't see anything romantic in proposing. It is very romantic to be in love. But there is nothing romantic about a definite proposal. Why, one may be accepted. One usually is, I believe. Then the excitement is all over. The very essence of romance is uncertainty. If ever I get married, I'll certainly try to forget the fact.
Hail, holy light! offspring of heaven firstborn! Or of th' eternal co-eternal beam, May I express thee unblam'd? since God is light And never but in unapproached light Dwelt from eternity, dwelt then in thee, Bright effluence of bright essence increate!
Only those of tranquil minds, and none else, can attain abiding joy, by realizing within their souls the Being who manifests one essence in a multiplicity of forms.
Choice is the essence of ethics: if there were no choice there would be no ethics, no good, no evil; good and evil have meaning only insofar as man is free to choose.