Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room to breathe and allow for life.
For if that last day does not occasion an entire extinction, but a change of abode only, what can be more desirable? And if it, on the other hand, destroys and absolutely puts an end to us, what can be preferable to having a deep sleep fall on us in the midst of the fatigues of life and, being thus overtaken, to sleep to eternity?
Most people don't like to be confronted with an actual fact-of-life because it's difficult to metabolize. A painting of a bowl of fruit is much easier. It's for the same reason why we don't like going to the doctor. The diagnosis and x-rays are too honest. This is what creates the perception that contemporary art is shocking or suspicious.