But like infection is the petty thought: it creeps and hides, and wants to be nowhere--until the whole body is decayed and withered by the petty infection... Thus spoke Zarathustra.
The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.
If some student came up and wanted to know where to study painting, you'd want to suggest someplace, but there's no place. I wouldn't know where to send a student to study.